Why Franc said yes to the dress

Franc is back. Ciara McDonnell chats to Peter Kelly about the highly anticipated Irish version of US TV hit, Say Yes To The Dress. 

He has organised the weddings of thousands of brides and grooms all over the world, fronted television shows giving us a sneak peek into the inner workings of Irish weddings and even showed us how to get married on a shoestring, but wedding dresses have proved to be the emotional undoing of Peter Kelly AKA Franc. “You’ll see tears. MY TEARS,” he tells me from Weddings By Franc HQ, a week after wrapping the first series of Don’t Tell The Bride.

Capitalising on the worldwide success of Don’t Tell The Bride, originally set in Kleinfields bridal boutique in New York, this month sees Vows wedding store in Blarney take up the mantle. “It’s exactly the same format as the American version of the show – Vows is a real store and we are dealing with real brides,” says the wedding planner.