Online Lives: Meet lifestyle blogger Karen Frewen

Fashion and lifestyle blogger Karen Frewen started writing about her love of style online a few years ago, writes Denise O’Donoghue. 

“I always loved my fashion and I suppose that’s what drove me to start a fashion blog,” she said.

Karen, who has trained as a stylist and is a mum to four-year-old Finn, says a positive experience she has had was connecting with many people with shared interests through blogging.

“I have met so many new people through my blog, whether it be followers, other bloggers or people with careers in fashion. I have over 3,000 followers on Facebook alone and a lot of them private message me for fashion advice or just general questions on stuff I might have blogged about and these ladies are so nice and genuine.”

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Having enjoyed the journey so far, Karen believes anyone with a passion who is considering starting a blog should just go for it.

“I think if you have something you have a passion for and are able to back it up with content, go for it. I always loved fashion from a young age and when I decided to start a blog it came naturally to me. It’s not like work. Blogging to me is something I enjoy doing.”

Part of Karen’s routine involves using social media and she is active on Facebook, Instagram and Snapchat. She finds Facebook drives more people to her blog and appeals to her main audience.

“I have to say Facebook as it covers all ages. I suppose with a fashion blog my audience are 20 to 60-year-old ladies and that age use Facebook. I can share my blog’s links on it and that guides people to my blog.”

Instagram is another platform Karen enjoys and she believes it is going from strength to strength.

“Instagram is fast becoming a platform I see myself on as you can tag companies and do Insta stories.”

Karen says she is rarely found without her phone in her hand but she loves chatting with her blog’s followers.

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“If you asked my husband this question he would probably say I’m never off [social media] and he wouldn’t be far wrong. I always have my phone in my hand and jumping between Facebook, Instagram and Snapchat. I suppose I love the Interaction with followers.”

Karen works part-time as a hairdresser and sometimes finds it hard to find time to work on her blog.

“Making time to write up blog posts, making time to attend events as well. Bloggers can often have a very busy schedule.”