How we select series to watch, according to Netflix

Todd Yellin of Netflix explains to Ed Power how predicting what modern viewers will binge-watch on the streaming service can be counterintuitive.

How we select series to watch, according to Netflix

TODD Yellin’s wife loathes superheroes yet last year he talked her into sitting down with the new adaptation of Marvel’s Jessica Jones.

“She’s allergic to anything to do with comic books. I didn’t say Jessica Jones was based on a comic. I said it had a strong female lead, was about a private investigator with an alcohol problem — and that it had really good reviews by critics.

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