BBC to invest €39 million in digital kid's content

Over the next three years, Britain’s state broadcaster plans to expend approximately €39 million to produce content for kids.

Rather than television content, most of the spending push will come in the form of personalized, dynamic material, including live online programs, vlogs, quizzes, and games.

The plan goes into effect immediately, and is seen as a response to the fact that 70% of 6 to 12 year olds cite YouTube as their favourite video provider.