How to shop the sales this Christmas

From the trends that won’t disappear, to the classic pieces we need in our wardrobes, Annmarie O’Connor brings us her investment buyer’s guide to the Christmas sales.

Investment buying and sale shopping traditionally have little in common. One respects the kudos of a considered purchase while the other revels in the knee-jerk reflex of a 20 percent off sign.

That said, their paradoxical pairing can help even the most seasoned shopper get more bang for their buck. Fancy more savvy than silly this season? Then prepare for some insider trading.