Product watch: Perfect gifts of perfume

For such a popular gift, fragrance is very easy to get wrong. Scent, I reason whenever someone’s Vera Wang Princess forces me from a lift, is subjective. The classics are safe bets - a bottle of No. 5 or Flowerbomb will never go to waste - but not terribly original.
Exotic choices do look thoughtful but also require a little target research to go over well. You cannot smell a perfume’s price or back-story, however impressive, so it helps to shop within the fragrance “family” of something you know your giftee wears.