The story behind your favourite Christmas shop window dressings
THE annual unveiling of the Christmas windows at Brown Thomas might herald the beginning of the festive season, but their production starts way back at the beginning of the year.
Creative director of Brown Thomas, John Redmond, says the process of bringing such an elaborate production to life is a 12-month process. “We start planning and brainstorming, at least in broad brushstroke terms the previous December,” he explains. “Next comes the sketching, researching, and sourcing phase. Then once summer arrives the team works full-time to ensure the displays will be built and decorations are handcrafted and finished in time for Christmas.
