Some fans are skipping school to watch the show and others can’t sleep or say that they "want to die" because of it.
Skam, which translates to Shame, follows the stories of high school students. However, this is not a regular TV show.
Clips of the show are posted in real time online and all the characters have profiles on Facebook and Twitter. So, if a party was happening at 1am, clips of the party would be posted online at that time and the character’s accounts would post status’, photos and text messages from the party.
On Fridays the clips are put together to form that week’s episode.
Skam explores real-life issues such as female empowerment, LGBT representation, religion, eating disorders and diversity dressed with intense scenes of teen love, heartbreak, and life.
The trailer for the latest season shows a locker room scene where the teen boys are spraying each other with water and a milk bottle exploding after being thrown.
Fans have become addicted to the show, constantly refreshing for the newest updates.
A Norweigen publication reported in January that Shame had very little marketing besides the characters’ social media channels.
Aftenposten reported: "It’s almost the perfect recipe for how to capture the main viewer group. Teenagers watching television differently than 30-year-olds. They look a bit here and a little there, as a counterpoint to devour an entire Netflix series."
I don't have the strength to keep refreshing the SKAM site. This is cruel. And brilliant.— Kevin McHale (@druidDUDE) November 22, 2016
@ skam if i don't see even's face today in a new clip im gonna breakdown in the middle of the day IT'S BEEN ALMOST A WEEK— . (@isakvaltrsens) November 22, 2016
THE ACCOUNT THAT I GOT SKAM SUBS FROM DECIDED TO STOP MAKING THEM I WANT TO DIE BC THE NEW EPISODE IS FINALLY UP FUKING KILK NE— dan t (@gnarleybruh) November 4, 2016
I love how skam is real, in norway now are like 13:35, its 22 november and its— emmtiness 🎄 (@theherokinney) November 22, 2016
ISAK IS SO SAD I WANT TO DIE. EVEN ANSWER THE DAMN TEXT #skam— Angela (@aboywhoflew_) November 20, 2016
Skam starter pack pic.twitter.com/3FLlx9E989— patrick fantastique (@p4tte) November 16, 2016
Relationship status— nina (@lejnlou) November 14, 2016
me: so invested in #skam, no time for own personal life, storyline is too intense
Put me in a coma and wake me up on Friday.— ISAK+EVEN (@ISAKxEVEN) November 20, 2016
only 2 more days until a new skam clip im SCREAMING— dumbass nicole (@cozytarjei) November 13, 2016