‘See now, buy now’ is a revolution in fashion

Driven by technology and customer demand, ‘see now, buy now’ will be the biggest shake-up the fashion world has seen since ready-to-wear hit the catwalk, says Carolyn Moore

September. The kids are back at school, autumn is in the air, pumpkin spice lattes are on the menu, and fashion fans are taking their virtual ringside seats for another round of global fashion weeks.

While celebrity stylists will spend the days and weeks after the shows scrabbling to bag the hottest runway pieces for their famous clients, two fashion darlings have positioned themselves ahead of the curve by stepping out in designs that haven’t even had their catwalk debuts yet.