Sony reveals PLAY 2016 line-up
This campaign is described as a "celebration of our favourite digital PS4 games releasing this summer - selected in collaboration with our colleagues on both the 1st and 3rd party teams." Not only will these titles make their console debut on PS4, but PS Plus members will get a 20% pre-order discount and come with a pre-order theme.
The trailer below says that anyone who purchases two or more PLAY 2016 titles by August 23 will get a 20% off coupon for their cart, but this seems to be limited to US users.

