We need to wake up to the idea of Fairtrade coffee brands and the good they do

Choosing a Fairtrade brand can make a difference to producers in the developing world, says Jonathan deBurca Butler

We need to wake up to the idea of Fairtrade coffee brands and the good they do

Up until recently, coffee and the Irish just did not seem to blend. Perhaps it was our love of tea or maybe those pre Bishop Casey Gold Blend adverts were just too darn dangerous and sexy.

Whatever it was, we didn’t really drink the stuff. But all that has changed utterly and now, on average, an Irish person will consume about 1.4kg of coffee per annum. That still only puts us somewhere in the mid thirties in the ranking of coffee-drinking countries, but we are beginning to percolate through the ranks of coffee consuming nations.

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