Message is in the music, not social media, for Santigold
SANTI White is what a less wildly successful Beyoncé might look like. As with Queen Bey, the Philadelphia singer makes savvy, accessible pop music. Her circle of collaborators includes Kanye West and sJay Z ; it was White who introduced Beyoncé to producers Major Lazer. Had things worked out just a little different she would be the global superstar, Beyoncé the cult artist knocking on the doors of the big -time.
White who records as Santigold — isn’t bitter about her lack of megastardom. She is doing fine. Critics love her and she is at a point in her career where she is headlining mid-scale festivals such as this weekend’s Body and Soul in Co Westmeath. Nonetheless, because she is not a member of pop’s one per cent she has to wrestle with problems those in Beyoncé’s league do not face. Such as how to provide for her family and pay the mortgage (she lives with her husband and son in a brownstone in Brooklyn).
