Trend of the week: Floral prints

This season, floral prints are in full bloom, says Annmarie O'Connor.

Trend of the week: Floral prints


Spring summer bears a retro-inspired hallmark with existing trends repurposed and redefined. Expect florals to come into full expression with a distinct`50s Americana edge. Hawaiian shirts and stovepipe trousers make fitting friends with bomber jackets and board shorts adding a sepia tinge to brighter days.


FIND YOUR FOCUS: Make like Valentino and choose one key piece around which to build a look, making sure to incorporate tone-on-tone hues for a cohesive front.

TONE IT DOWN: Dilute bold, bright prints with neutral colour blocking. Combine with coffees and creams; greys and navy to adjust the dimmer switch.

DO DETAIL: Shirt collars, piping and considered motifs tap into trend without full floral commitment. Likewise ties, skater pumps and baseball hats make smaller sartorial demands.

TOTALLY TROPICAL: Say ‘aloha’ to the Hawaiian tiki shirt. Button-up with slimline trousers or wear open over a t-shirt a la Harry Styles.


Arnotts - Henry Street 01-8050400; Asos –

Brown Thomas - Patrick Street 021-4805555;; and other branches

H&M - Opera Lane 021-4278086;; and other branches

M&S - Merchants Quay SC 021-4275555;; and other branches

Mr. Porter –

Next - Opera Lane 021-4204000;; and other branches

River Island - Opera Lane 021-4278460;; and other branches

Topman - Opera Lane 021-4278268;; and other branches

Zara - Mahon Point SC 021-4972320;; and other branches

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