Samsung uses massive Russian building as a billboard

Samsung decided that bigger is indeed better when it comes to advertising. An ad for the Galaxy S7 Edge can currently be seen on a 25-story building in the Sokol district of Moscow.

The 262-foot tall building is used as a giant billboard to promote the Galaxy S7 Edge. Using an array of LEDs, video and still images can be displayed on this “phone’s” display.

The building stands near a highway that connects to Sheremetyevo Airport. The ad takes over an entire side of the building, measuring 80m tall by 40m wide. And Samsung says that the ad can be seen from as far as 2.2km away.