Meet the women dominating social media in business

Many social media platforms are dominated by women as a special business seminar will celebrate, Ailin Quinlan reports

Did you know that the Defence Forces is using Snapchat for a powerful recruitment drive aimed at 18-24-year-olds, or that Lidl uses Twitter to interact with customers?

Or that, in terms of usage, Ireland has been a trailblazer on social media, adopting Facebook, Instagram, Twitter and now Snapchat with the greatest of speed? Or that in in this context — and perhaps even more importantly — it’s usually women who are behind successful social media initiatives?