EA initially rejected Battlefield 1's WW1 setting

Executive vice president of EA Studios, Patrick Söderlund, revealed that he initially rejected DICE’s pitch for the next Battlefield.

During EA’s investor day, he said that he turned down the World War 1 setting for the next Battlefield because he didn’t think that it would be fun. "It wasn't the most obvious choice," he said.

"I said, World War I, it's trench warfare, it can't be fun to play."