Xiaomi's new phone is absolutely massive

The smartphone market is getting even more competitive, with Chinese brands like Huawei making their presence felt at the top of the heap.

Another brand that's on the rise is Xiaomi which already has a suite of successful products. They're set to launch a new handset that will definitely have a niche appeal.

The new Mi Max has one of the largest screen sizes around for a phone at a massive 6.44 inches. It operates in that phablet territory and is more designed for productivity than easy one handed use.