Google experimenting with black links in search results

Google is changing how it displays search results, replacing the traditional blue link with black text.

Google experimenting with black links in search results

The search giant is A/B testing black links for its search results. This means that your search experience may be unchanged, as some users are seeing traditional blue links, while others are a part of the trial and see black links.

This change applies to both read and unread links, so users won’t be able to look for the purple link to revisit a page that they previously found useful, but forgot to take note of.

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