Google experimenting with black links in search results

Google is changing how it displays search results, replacing the traditional blue link with black text.

The search giant is A/B testing black links for its search results. This means that your search experience may be unchanged, as some users are seeing traditional blue links, while others are a part of the trial and see black links.

This change applies to both read and unread links, so users won’t be able to look for the purple link to revisit a page that they previously found useful, but forgot to take note of.