This Cork lad's Facebook post about his disappointing Brunch ice cream is going viral

This is what the Brunch ice cream looks like on the packaging - and what it likely looks like in your imagination before you unwrap one.

Wed, 23 Mar, 2016 - 00:00

Ciara Flaherty

But alas, as Corkman Darryl Connell recently found out "after a long day working on the farm pulling beet", the reality is often a disapppointment.

So peeved was Darryl that he took to HB Ice Cream’s Facebook page to eloquently express his sorrow, along with a photo of the disappointing Brunch.

If you can’t see the post, click here

His post in full:

"I am a loyal customer of your delicious ice creams, My personal favourite being the brunch. In recent times I have noticed that there has been a severe reduction on the sprinkles applied to this delicious treat in which I have enjoyed for many years.

"This evening I opened one of these brunches after a long day working on the farm pulling beet (which isn’t as easy as it may sound). I was shocked to say the least when I noticed how little sprinkles there was upon my highly anticipated brunch. This isn’t the first time in which my hopes were dashed because of lack of sprinkles on your brunch’s and I feel cheated for being sold these imposters of ice creams…

"Attached is a photo of the said brunch… I hope that I won’t ever encounter such an experience again, so please add more sprinkles in the future. Thanks, an honest young fella trying to enjoy a Brunch..."

The post has clearly struck a chord - it’s been liked over 8,000 times - and others have been sharing their similar negative experiences of Brunch ice cream (either they went out to get one especially for the photo or they just had pics of brunches saved on their phones).