This photo of an elderly man helping his wife choose make-up is warming the cold, cold hearts of the internet

Forget grand gestures and diamonds - this is what women really want.

The Love What Matters Facebook page shared this very sweet photo of an elderly couple by Hannah Nicole Kent in the cosmetics aisle of a supermarket.

It seems the lady was stressing out over what colour foundation to choose (BEEN THERE. Why is it so hard?) and instead of leaving her to it, her husband patiently went through them with her until they found the perfect one.