Book review: Why Fonts Matter

CAN fonts really alter the taste of your food? Or even change what certain words mean to you?

One graphic designer certainly thinks typography plays a big influence in our lives and that we respond emotionally to fonts — whether we know it or not.

Sarah Hyndman, who has worked in the industry for over a decade, explains how fonts have different personalities while pointing out that there’s a subtle art behind how they elicit emotional responses.