Bloomingdales apologises over 'date rape' Christmas ad

American retailer Bloomingdales got itself into trouble this week when an ad from their Christmas catalogue began circulating on Twitter.

The ad shows a man and a woman laughing with the caption:

"Spike your best friend’s eggnog when they’re not looking."

Yeah… we’re struggling to think of a non-creepy way to interpret the ad.

As well as anger at the date rape connotations, many people were bewildered that the ad got approved at all.

After the backlash on social media, Bloomingdales tweeted an apology, admitting it was in poor taste.

We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale's sincerely apologizes.

— Bloomingdale's (@Bloomingdales) November 10, 2015

What do you think? Was the backlash justified?

via BreakingNews.ie