Salesman knocks on all the right doors

DANIEL Anderson never set out to become an internet meme. It just sort of happened. “A friend suggested I sell my album door to door,” says the Dubliner. “I didn’t have the biggest PR budget. The logic was: why not present yourself to people as you are, on their doorsteps, and ask if they want to buy your music?”
To his surprise, footage of Anderson traipsing around his native Finglas cajoling random members of the public into purchasing his debut solo LP, Patterns (released simply as ‘Anderson’) went viral. Was this a cynical stab at buzz-on-a-budget?