VIDEO: Here’s how your selfies can help the kids in Temple Street

What do Lucy Kennedy, La Roche-Posay, and Temple Street Children’s Hospital all have in common? They all want you to strike a pose for charity.

TV presenter Kennedy has shown her support for a new initiative from La Roche-Posay that is set to improve the lives of some of Ireland's most poorly children.

The skincare brand has pledged to donate €1 to Temple Street Children’s Hospital for the first 10,000 selfies shared on their website.

“This campaign provides people with a really quick and easy way of helping the hospital," Says kennedy. "I visited Temple Street last week and it was plain to see the fantastic work that goes on in Temple Street and this campaign will provide much needed funds to the hospital.

"Every selfie shared will make a big difference.”

The CEO of Temple Street Foundation, Denise Fitzgerald, says: “By taking a selfie and sharing it, each individual has the power to make a difference to the lives of sick children in Temple Street.

“For years the hospital has delivered world-class care in challenging conditions and many of the facilities are struggling to cope.

"The support of La Roche-Posay will help us to continue to fund specialist equipment and the redevelopment of critical wards, that will save a lot of little lives."

David O’Brien, Marketing Manager from La Roche-Posay said: “This campaign perfectly reflects the ethos of La Roche-Posay," says David O'Brien, Marketing Manager from La Roche-Posay.

"We are really pleased that this campaign gives us the opportunity to harness this positivity and support such a deserving cause."

Temple Street is Ireland’s leading National Children’s Hospital. Every year, more than 145,000 extraordinary children from all over Ireland rely on the lifesaving care provided there.

For many, it’s a lifeline. For others, it’s the place that makes them better.

In order to make your €1 donation to Temple Street just follow these three simple steps:

Step 1 – Take a selfie with your favourite La Roche-Posay product

Step 2 – Click HERE and upload your photo

Step 3 – Explain you love the product