Taking control when the shops are never closed online

Seasoned online shopper Liz Dunphy offers advice on how to get the best out of couch shopping

IF IT TAKES 10,000 hours to master something, as Malcolm Gladwell claimed in his influential book Outliers, then despite our relatively recent introduction to online shopping, many of us could teach courses in it at this stage, if not graduate with a PhD.

Online shopping is just so convenient. The shops never close and the choice is pretty much endless.