How to get modern children to fall in love with reading

I can picture Dame Washalot as if I had met her in person - the same goes for Moonface and Silky and don’t get me started on Julian, Dick and Ann, George and Timmy the Dog.
For all of you who are wondering if I have finally taken leave of my senses, don’t worry, I’m merely remembering some of my favourite characters from the pages of my childhood. Yes, I was a reader – an avid one at that and nothing gave me greater joy than to head off to bed early with whatever my latest well-thumbed library loan was.