Celebrities are going undercover this winter

What do Vladimir Putin and lingerie have in common?

Celebrities are going undercover this winter

Not a lot. The Russian leader was recently depicted wearing a pink bra and panties in a painting that was confiscated by the St Petersburg police from a local gallery. Obviously Putin didn’t get the brief (no pun intended). Lingerie is hot, even if the Baltic capital isn’t, with sales continuing to rise as intimate trumps Inuit for the winter months ahead.

Despite the recent mercury dip, the €22bn global industry has become a hotbed of competition with celebrity collaborations key for brands keen on boosting profiles and profits. Nobody knows this better than Marks & Spencer, whose design partnership with model-turned-actress Rosie Huntington-Whiteley has led to their eponymous Rosie for Autograph range becoming the fastest-selling smalls in the store’s history.

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