Boxing clever

LAST week, former England footballer, David Beckham, was photographed wearing only boxer shorts, on a roof in London.

Boxing clever

He was advertising his latest range of underwear for H&M. At one point, he was even lifted skywards by harness, dangling for ‘aerial shots’.

Increasingly, advertisers are spending millions on campaigns for men’s clothes, but, surely, underwear is taking the whole thing a button too far, isn’t it?

You have reached your article limit. Already a subscriber? Sign in

Clubber TV and Irish Examiner logos in offer banner

Every Match. Every Story.

One Ultimate Bundle

No obligation. Ts&Cs apply.

More in this section

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited