Parents must open up to children

And these age-appropriate conversations may have to start as young as aged 10 as children are being exposed to sexualisation at increasingly young ages, says Parentline CEO, Rita O’Reilly.
”It will be the most difficult the first time you broach this subject, but after that it will get easier. It’s very hard for any parent, mother or father, to see their 10-year-old child suddenly as being sexualised. Parents would rather think he or she is thinking about Santy and hasn’t an idea about this.”