Best buys for newborns online and in the shops

George appeal

Less than an hour after Prince George of Cambridge made his first public appearance wrapped in his aden + anais muslin swaddle, orders were already coming in on Irish website Littleones.ie. The 100% cotton swaddle, which is white with a pattern of pale green birds, called the Sweet Bird Print, sparked a frenzy of orders worldwide. It comes in a pack of four called Jungle Jam, which costs €49.99. Owner of the Ennis-based children’s store and website Fiona Ryan, says these extra large patterned swaddles are “excellent quality and have endless uses beyond swaddling including burp cloths, comfort blankets, stroller covers and nursing shields."

The brand has many celebrity fans, including Beyoncé and Peaches Geldof, who likes the Star design, €19.99. Fiona is taking orders on 065-6849728 and expects to have new stock before the end of the month; www.littleones.ie

Life savers

Irish first aid staple Germolene is now called Bepantiseptic First Aid Cream, which comes in a handy handbag-size tube for life’s little emergencies. It has an antiseptic action to prevent infection, plus a local anaesthetic to help numb pain and can be used to treat minor cuts and burns, blisters, insect bites and wasp stings. Suitable for ages 2+. It costs €4.49 from pharmacies.

Child’s play

The Childs Farm range of natural hair and bath products, has attracted lots of favourable comment for its gentle, sweet-smelling ingredients and pretty packaging. Childs Farm is the only children’s toiletries range to include Argan Oil, which helps smooth out tangles and add elasticity to the hair. Suitable for children aged 3 and over and for all skin types, including those prone to eczema, the range has five products, including shampoo, conditioner and bubble bath, all €5.95 and gift sets, €11.95; www.childsfarm.com

Stress busters

If you are concerned about Back To School nerves, pick up a pack of Rescue Gummy Stars. These orange-flavoured chews contain calming Bach Rescue Remedy and are free from sweetners, alcohol and gluten. €8.50 for 60 from pharmacies and health stores; www.nelsonspharmacy.com