Best buys for newborns online and in the shops

George appeal

Less than an hour after Prince George of Cambridge made his first public appearance wrapped in his aden + anais muslin swaddle, orders were already coming in on Irish website Littleones.ie. The 100% cotton swaddle, which is white with a pattern of pale green birds, called the Sweet Bird Print, sparked a frenzy of orders worldwide. It comes in a pack of four called Jungle Jam, which costs €49.99. Owner of the Ennis-based children’s store and website Fiona Ryan, says these extra large patterned swaddles are “excellent quality and have endless uses beyond swaddling including burp cloths, comfort blankets, stroller covers and nursing shields."

The brand has many celebrity fans, including Beyoncé and Peaches Geldof, who likes the Star design, €19.99. Fiona is taking orders on 065-6849728 and expects to have new stock before the end of the month; www.littleones.ie