What lies behind the iconic TV ads ... and our top five

The best TV ads not only sell, but remain in our memories for decades, says Kieran O’Mahony.

IN AN era of on-demand TV and fast-forwarding to your favourite programmes, we could be missing out on some of the most creative work undertaken by Irish ad agencies. Of course, for every good television ad, there is an awful one, like Bertie Ahern in a cupboard to publicise his column for the now defunct News of the World. And don’t mention those insanely annoying TV licence ads. So what makes an ad so good? We asked four Irish creatives to tell us about their own personal favourites.

Rainbow — National Lottery Agency: DDFH&B, Paudge Donaghy, creative director