The power of cuteness - why online cat videos can make you more productive

They are the most watched videos on Youtube. Now Sharon Crowe reports on research which found that looking at images of cute things, such as fluffy cats, can make you more productive at work

IT SEEMS like for every photo of someone’s holiday on Facebook there are a dozen videos of cute cats, bewildered cats, scary cats — and what must be millions of videos of cats falling, cats being canny, cats being cuddly and cats chasing things.

Maybe all dog lovers are out there striding along beaches and woodlands with their darling pets but cat lovers — less likely to be taking the feline for a walk — definitely seem to be more eager to record their pet’s image for the world to see.