Guys muscle in on beauty scene
HOT-BLOODED women and demoralised men all over the world are getting their knickers in a twist over David Beckham’s latest advertising campaign. In collaboration with English fashion house, H&M, the footballer launched a new line of underwear last February.
It appears the initial campaign was quite a success. H&M’s pre-tax profits have jumped by nearly a quarter since March. Beckham’s Bodywear range seems to be penetrating the right parts of the market.
