TV: a dinosaur in a digital age?

Seismic shifts in how we are watching and consuming TV have everyone from networks to cable companies and advertisers scrabbling to adapt says John Hearne

THE winds of change are blowing through the living room. They’re changing the way we watch TV. You tape the entire series on the built-in digital video recorder (DVR) in your set-top box, then watch when you feel like it. Or you log onto the RTÉ website and watch it on their player when you get a minute.

You download the show to your smartphone and watch it on the go the next day. Maybe you don’t even have a TV. Maybe all of your viewing happens on an iPad. Maybe you just stream TV via your games console using Netflix.