The boys are back
ON the surface, at least, it seemed like the formula for a box office grand slam. Take the biggest star on the planet, Will Smith, stick him in a third installment of a blockbuster sci-fi comedy franchise, and release the movie on Memorial Day weekend. Cha-ching!
Instead, Men in Black 3 stands as one of the most difficult movie productions in recent Hollywood history, a massively expensive exercise in inefficiency and infighting that compelled the heads of Sony Pictures to consider taking a huge loss rather than continuing to throw good money after bad.
