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You can’t turn around in celebrity land right now without getting the side-eye from a perfectly groomed, sharply defined brow.

Less Scouse and more elegantly arched and delicately filled, please, the offerings we all want finely plucked and subtly shaded are coming at us from HD Brows, a UK firm who’ve pioneered a seven-step process to the perfect shape and colour for your face.

Seven steps though, that’s quite the commitment. “Yes, it involves a consult, tint, wax, thread and then the HD brow design,” confirms Sabrina Campbell, owner of Body Beautiful in Douglas village, Cork. The first salon in the city to offer the service, it’s absolutely flying for them. “We’re seeing women from 17 to 60 coming in to have it done, but no men yet,” she laughs.