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You can’t turn around in celebrity land right now without getting the side-eye from a perfectly groomed, sharply defined brow.

Less Scouse and more elegantly arched and delicately filled, please, the offerings we all want finely plucked and subtly shaded are coming at us from HD Brows, a UK firm who’ve pioneered a seven-step process to the perfect shape and colour for your face.

Seven steps though, that’s quite the commitment. “Yes, it involves a consult, tint, wax, thread and then the HD brow design,” confirms Sabrina Campbell, owner of Body Beautiful in Douglas village, Cork. The first salon in the city to offer the service, it’s absolutely flying for them. “We’re seeing women from 17 to 60 coming in to have it done, but no men yet,” she laughs.

What’s inspiring the sudden surge in all things eyebrows, then? “There’s great marketing behind it,” reckons Campbell, and she also tips the nod to the fact that it’s huge with celebrities. Katie Price, AKA Jordan, sports a particularly scary beetle-brow version, not altogether helping the HD cause, but with glam gals like the Saturdays’ Una Healy and Kylie Minogue more recently rocking the trend, it all helps even things out a little.

At about €45, the treatment can last from four to eight weeks depending on your hair growth, but be warned: this isn’t for all comers. “Not everyone is suitable,” stresses Campbell. “If brows are thin it will be hard to get the HD shape so we’d recommend the a growth treatment or that you use castor oil on them for a few weeks first.”

And for those who are scared off by terrifying Scouse Brow fears and HD’s previous reputation for a dark, thick marker pen finish? At Body Beautiful, the focus is firmly on what’s going to work well for you.

“There are loads of tints and colours available,” reassures Campbell.

“We’ll lead a client towards what’s right for them, steer them in the right direction and give lots of advice.” Phew!

Hair raising: Top tips for brilliant brows

If HD is a step or six too far for you, there are plenty of products out there to make for great grooming at home. Here’s our pick of the best

Growth Potion

Rapidbrow, €48, is the latest wonder potion on offer for sparse brows. While it can’t make hair appear where there is none, it contains nourishing proteins and peptides to stimulate growth and condition brows to look their lush best.

Line Up

Mac’s Eye Brows, €16.50, is in every makeup artist’s kit for a reason: the fine tip allows you to draw in and mimic hairs where there are none, it’s super-easy to use and comes in a good shade range. This is a brow boon.

Little Plucker

Pluck brows regularly to maintain their shape. Tweezerman tweezers, €26, really are the good standard. With sharp, super-fine tips, they get in at the shortest, smallest hairs, giving you a proper precision pluck.

Budget beauty

You don’t have to spend the earth: Essence Eyebrow stylist set is just €2.99 and contains everything you need including two shadow powders, an applicator and three brow-shaping templates.

Or just ...

Use a matte powder eyeshadow. A shadow a couple of shades lighter than your own hair and a stiff brush will do the job nicely.

Stockists

Essence at Dunnes and Penneys; Mac at Brown Thomas and BT2 stores; Rapidbrow at Boots; Tweezerman at Boots.

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