Say ‘Cheese’, please

WITH Simon Cowell flashing his gnashers all over X Factor USA, the British contestants being rushed off to have theirs professionally brightened during the show, and more Hollywood stars than you can shake a stick at sporting tombstone-alike dentition, it’s no surprise that the craze for teeth whitening refuses to go away.

Cheryl Cole, Angelina Jolie and Ireland’s own Amy Huberman all have gleaming, pearly whites we’re clearly only dying to emulate. But the problem has always been price.

Dentist offerings like Zoom whitening, which use lasers, often costs from €300 to €500 for treatment, depending on where you go. Not only painful on the purse, it can cause sensitivity in the mouth too. But it’s worth noting that if you have serious discolouration or want to lighten teeth significantly, this is the best option.