In store scentsation
Smart girls are spending on fragrance for Christmas now, says Paul Healy, cosmetic supervisor at Debenham’s Patrick Street store. “Gift sets are clever buys,” he advises. “If you’re paid monthly, then there are only two cheques to go, and sets offer fabulous value. The smart shopper is buying already and we’re seeing gift sets moving. Buy wiser, start now!” he laughs.
So what’s he tipping the nod to, scent-wise? The biggest olfactory trend in perfumery in recent years has been for the fruitichouli category; sweet, vanilla-soaked accords with lots of sugar that appeal to younger customers. Located on bustling Patrick Street with lots of footfall and schools nearby, the store is tapping into that youth audience. “Justin Bieber is flying out the door, Harajuku Lovers is massive as is Diesel’s new Loverdose, Paco Rabanne One Million and DKNY Golden Delicious,” reveals Paul.
