Green evolution

THE IRISH fashion industry has suffered in the last three years: the demise of local manufacturing has made it increasingly difficult for small, independent designers to get collections made, consumers’ disposable income has been dramatically diminished and retailers are hesitant to experiment with new labels.

All in all a perfect storm for fledgling fashion entrepreneurs. However there are still brave souls trading through the recession, some even founding new labels and finding opportunities despite the pervading gloom.

The following four labels represent this admirable spirit: all are designed by Irish creatives (two of them based in London), all have a unique style and a devotion to their craft and all possess a passionate determination to succeed despite the obstacles.