Colm O'Regan: Remembrance of things past even when they're barely past
Jake Gyllenhaal and Heath Ledger in Brokeback Mountain'. Picture: HO UGC PH/PATHE DISTRIBUTION/AFP/Getty Images
‘That’ ad should have a trigger warning. The ad is for a bank. It’s not the grim one where the man drives around morosely looking at houses and his little daughter is in the back seat, like a Ken Loach film but with mortgage advice.
This one is about financial planning. I think the people in it already have houses so it’s about the next step... pensions and whatnot. The people are at the stage of life where they need to start thinking about these things.
