Esther McCarthy: I'm trying to resist the lure of the till with the No-Buy Challenge

I'm taking on No Buy 2025: A year of no shopping for clothes, accessories, or anything indulgent. Can I resist the January sales and avoid temptation? Let’s find out.

Esther McCarthy. Picture: Emily Quinn

My hands are shaking. 

There’s a little tic under my left eye that bounces every couple of seconds, and a light sheen of sweat adorns my brow.