Séamas O'Reilly: Bluesky's lack of ads and algorithmic meddling feels heavenly

"Bluesky, for many new adoptees, is that friend’s house: a space that has all the actual functions Twitter once had but without the nostril-burning excremental odour we’ve all trained ourselves to ignore."

Bluesky: Not just an Electric Light Orchestra song anymore.

For the past year, I’ve been maintaining a presence on Bluesky, a Twitter clone with no ads and excellent moderation tools which has spent much of the past 12 months being scrappy and stimulating but very, very small. 

This has changed drastically in the past few weeks after the so-called ‘Xodus’ — the flight of millions of users from the social media platform formerly known as Twitter.