Colm O'Regan: The GAA has gone global — and I'm here for it

25 June 2023; Paul Conroy of Galway is tackled by Diarmuid O'Connor of Mayo during the GAA Football All-Ireland Senior Championship Preliminary Quarter Final match between Galway and Mayo at Pearse Stadium in Galway. Photo by Brendan Moran/Sportsfile
“Wholesome Content”: a relatively new phrase meaning video, audio, or words that just do you good.
An early example was Mícheál O Muircheartaigh going viral for making a ham sandwich in 2015 - although that may also have verged on the ASMR. Particularly for people who like soft Kerry accents, soft butter, ham, and tidy kitchens.