How TikTok influenced Irish shoppers into making this vegetable popular in 2024

It seems Irish shoppers are easily influenced by TikTok trends
How TikTok influenced Irish shoppers into making this vegetable popular in 2024

Social media trends may have influenced the second most purchased item in Tesco in 2024

Fri, 10 Jan, 2025 - 13:25
Rebecca Daly

Tesco revealed the most popular items purchased by Irish shoppers last year – and TikTok may be the reason one is sitting in second place.

The supermarket chain's Clubcard Unpacked 2024 Data was released on Friday and offered some insight into how we shopped over the last year.

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