Crumbs! The psychology behind the rise and rise of baking

Life is what you bake it, discovers Helen O’Callaghan
Crumbs! The psychology behind the rise and rise of baking

Baking became big during lockdown.

Marie McCarthy perfected her blueberry muffins during lockdown. “They’re my husband’s favourite so I wanted to get them right!” says the Carrigaline-based mum of one, who was on maternity leave when the first lockdown started. “I did a lot of baking – banana bread, porridge bread and a nice lemon yogurt cake.”

She also entered the National Brown Bread Baking Competition – and won it with a family recipe used also by her mum and aunt. “We all bake the same recipe but it turns out different for each of us. We tweak it. I pack quite a lot of seeds in mine. They might up the wholemeal quantity. I use half wholemeal, half white flour to lighten it, but it’s the same basic overall recipe.”

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