Restaurant review: La Cucina Centro, Henry St, Limerick
ONCE upon a time, a good old-fashioned ink-on-paper restaurant review was pretty much the primary route for a restaurant hoping to attract custom. Sure, you might advertise but that costs money and rare is the restaurant with a sufficient marketing budget.
The arrival of social media, in particular, the synchronous rise of smartphone and Twitter, changed the hospitality landscape forever, it now possible to establish a direct line to potential diners, bypassing traditional media routes and Twitter’s short format proved a perfect fit for an industry where downtime is usually doled out in mere minutes, as long as it takes to swill a coffee and indulge in some digital diversion.
