Tesco launches lower carbon beef range

Tesco Ireland CEO, Geoff Byrne; Twenty20 Beef Club farmer, TJ Kealy; agriculture minister Martin Heydon and Kepak CEO, Brian Tormey launched Tesco's new lower carbon Irish beef range. Picture: Julien Behal

Tesco unveiled a new lower-carbon Irish beef range on Monday, developed in partnership with Kepak. 

The Bright Meat Company range has been shown to be up to 23% lower than other equivalent Irish beef meat cuts or finished products. The Bright Meat Company range is supplied through the Twenty20 Beef Club, a producer group of 600 Irish farmers supplying cattle through Kepak’s and Tirlán’s integrated beef supply chain.