Workshops to give farmers skills to sell their output

A series of Bord Bia-hosted training workshops to support members of new and existing Farmers’ Markets is about to start at locations around the country.
Workshops to give farmers skills to sell their output

The ‘Skills Training for Selling at Farmers’ workshops, specifically designed by Bord Bia, will provide practical solutions to the challenges most frequently faced by market sellers.

Local food producer, farmer and successful stallholder Margaret Hoctor from Kilmullen Farm, Co Wicklow will deliver the workshops.

A regular at the Marley Park food market in Dublin, she will share her own knowledge and wide experience of how she developed the family business through this channel.

The sector has experienced considerable growth in recent years with Bord Bia research (2014) identifying over 150 food markets in Ireland.

These comprise community, farmers’, lunch-time, weekend city, co-operative and country markets.

They largely share the same common aim to allow producers sell their produce directly to consumers in a traditional market environment.

Minister of State Andrew Doyle said the markets are a great opportunity for food producers and entrepreneurs to tell their story and to understand what captures the interest of consumers.

“These Bord Bia training workshops are a great opportunity to ‘get market-fit’ and I’d encourage anyone thinking of starting or developing sales in a farmers market to attend,” he said.

The half-day regional workshops will start in Limerick tomorow November 8 (Castletroy Park Hotel), ancd will continue in Cork (River Lee Hotel) on Wednesday and in Galway (Hotel Meyrick) on November 15 and finally in Wicklow (Tinakilly House) on November 16.

Mary Morrissey, senior manager, Food and Beverages, Bord Bia, said farmers’ markets’ continue to play a vital role to companies in the start-up phase and beyond.

“These workshops will assist food sellers and producers to gain expertise in stall management, selling and marketing tips, building customer loyalty and budgeting.

The workshops also offer an invaluable opportunity for existing and prospective producers to network and share their ideas and experiences,” she said.

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