Technology: More than 13,000 calving sensors sold

Moocall has announced a multi-million dollar contract with Animal Health International (AHI), a leading US distributor.
Technology: More than 13,000 calving sensors sold

The company markets the Moocall sensor, which is clipped onto a cow’s tail, and sends the herdowner a text about one hour before she calves.

Fitted with a rechargeable battery, it’s designed to work outdoors or indoors, and the relatively inexpensive sensor can be easily transferred from cow to cow.

One device is adequate to service a herd of 30 cattle.

Moocall was invented by Tubber, Co Offaly farmer Niall Austin.

It has won numerous innovation awards, including the agri-food category in the recently announced Irish Times Innovation Awards 2016.

Launched commercially in January, 2015, Moocall is now used in 30 countries around the world, with more than 13,000 sensors sold.

The contract with AHI was signed on foot of an Enterprise Ireland inward buyer visit which brought more than 50 international buyers from 15 countries to the Ploughing Championships at Tullamore.

Moocall CEO Emmet Savage said: “We are delighted to have signed this distribution contract with AHI which will help us significantly increase our penetration in the US market”.

Animal Health International SVP Peter Vallely said: “Moocall’s agri-tech solution to tracking cattle is very innovative. and we are very pleased to make this multi-million dollar announcement”.

The soon-to-calve cow’s muscle contractions in its tail trrigger an email or text to the user’s mobile phone.

In Ireland, the device costs €329, and there is an annual fee of of €150 (including VAT) from the second year onwards, for data, software, service and support costs.

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