More member states likely to use country of origin labelling

Poland is the latest EU member state to move towards more clearly labelling its home-produced food products as “Product of Poland”.

With almost 70% of EU consumers considering a product’s origin a significant factor when making a purchase, the move could affect the country’s food retail market significantly.

And exporting countries like Ireland will be on guard against country-of-origin labelling being used for protectionist reasons.